Pairing Fraser Seitel s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the <i>Practice of Public Relations</i> is truly an in-your-face Public Relations textbook. <br />The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today s world of public relations including heavy emphasis on social media and ethics.<br />
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