Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thing<br /><br />Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.<br /><br />Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You ll learn<br /><br />How a noise reduction headset at 35,000 feet led to the creation of Pepsi s new trademarked signature sound.<br /> How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO s incredible turnaround.<br /> How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.<br /> How a toy stuffed bear in a girl s be
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