Download !PDF Marketing for Tourism, Hospitality

Framed within basic marketing principles, <strong>Marketing for Tourism, Hospitality & Events</strong> highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.<br /> <br /> Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text.